CoinDesk reports that crypto card startups are incurring significant losses to offer attractive rewards. These companies hope that revenue from trading, lending, and staking will eventually convert users into profitable customers. The strategy raises questions about sustainability and profitability in a competitive market.

AI-assisted source briefing. Based on the CoinDesk report; not independently verified.

Source published: Sun, 01 Nov 2026 15:00:00 +0000

[Read the original report](https://www.coindesk.com/business/2026/11/01/crypto-card-startups-are-racking-up-losses-just-to-buy-your-loyalty-with-big-rewards)

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